25 years is a significant milestone for an organization like ours. To mark the occasion, we’ve refreshed our brand’s visual identity.
The logo is the business card of any company, and we wanted to make sure our 25th anniversary was clearly visible. Without changing the essence, we’ve added a small “25” to the top right of the logo to symbolize the journey we’ve taken so far.
We also took this opportunity to redesign all the graphic elements that make up our brand identity — from the font and colors to unique design features that make us instantly recognizable.
Sutrio’s story has always been tied to wood, carpenters, and artisan workshops. As a community- based project, we found it meaningful to connect with this tradition by incorporating the texture of tree rings — a symbol of growth, time, and resilience — into our new look.
Wood represents both the roots of this community and an element that continues to evolve through initiatives such as our artist residencies [link to the latest edition’s news] and study residencies, curated by the Municipality of Sutrio.
A tradition that renews itself: this too is the Albergo Diffuso Borgo Soandri.
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